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George Brontén

A history of sales enablement — and predictions for its future

George Brontén - 15 November 2020

Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new … [Read more...] about A history of sales enablement — and predictions for its future

How to get a free trial of Membrain

George Brontén - 11 November 2020

When we launched Membrain, offering a free trial was not the right move for us. We felt that we needed to educate customers during the sales cycle … [Read more...] about How to get a free trial of Membrain

Don’t be a sales TERMINATOR – qualify rather than judge your prospects

George Brontén - 8 November 2020

Boxers can lose a fight before they even get in the ring. So can salespeople. A sale can be lost before you even step into the selling ring.  It … [Read more...] about Don’t be a sales TERMINATOR – qualify rather than judge your prospects

How to click click click your way to failure

George Brontén - 4 November 2020

I wonder what would happen if we could aggregate all the time we spend clicking around inside our various sales apps, or between sales apps, and … [Read more...] about How to click click click your way to failure

A next gen sales methodology

George Brontén - 1 November 2020

Recently, I wrote Which Sales Methodology, suggesting the 21 plus sales methodologies may not be sufficient as we look to the future. I’m not … [Read more...] about A next gen sales methodology

Why technology-enabled services is the new frontier for sales

George Brontén - 28 October 2020

Not too long ago, I was chatting with the founder of a private equity firm in the US, who reaches out periodically to share what’s going on in … [Read more...] about Why technology-enabled services is the new frontier for sales

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