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George Brontén

How to supercharge your account growth – 10 articles to read

George Brontén - 25 November 2020

If you’ve been following me this year, you may have noticed how much I have been talking about account planning–or, rather, account … [Read more...] about How to supercharge your account growth – 10 articles to read

A brief history of sales opportunity qualification

George Brontén - 22 November 2020

The quality and accuracy of opportunity qualification is widely acknowledged to be a key predictor of future sales success - and a critical … [Read more...] about A brief history of sales opportunity qualification

What if outstanding service is stunting your growth?

George Brontén - 18 November 2020

Everybody knows that great customer service is key to retaining and growing accounts, right? We believe this so strongly that we invest countless … [Read more...] about What if outstanding service is stunting your growth?

A history of sales enablement — and predictions for its future

George Brontén - 15 November 2020

Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new … [Read more...] about A history of sales enablement — and predictions for its future

How to get a free trial of Membrain

George Brontén - 11 November 2020

When we launched Membrain, offering a free trial was not the right move for us. We felt that we needed to educate customers during the sales cycle … [Read more...] about How to get a free trial of Membrain

Don’t be a sales TERMINATOR – qualify rather than judge your prospects

George Brontén - 8 November 2020

Boxers can lose a fight before they even get in the ring. So can salespeople. A sale can be lost before you even step into the selling ring.  It … [Read more...] about Don’t be a sales TERMINATOR – qualify rather than judge your prospects

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