George Brontén

B2B software pricing is annoying. Buy the base tier and you get basic functions, minus some critical capabilities. Buy the middle layer, and you get … [Read more...] about More Flexible Licensing Coming: Aligning Membrain With The Way You’re Organized

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Barbara Weaver Smith, founder of The Whale Hunters, to challenge … [Read more...] about The Next Era of Outbound Prospecting with Barbara Weaver

I was on a call recently with a very smart sales leader with a strong vision for how he wants his company to sell. His approach is proactive, … [Read more...] about You Can Fly a Plane in Five Easy Steps (And Other Ridiculous Lies We Tell Ourselves)

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Britta Lorenz, Business Excellence and Enablement Lead at Growth … [Read more...] about Human-First Sales Enablement with Britta Lorenz

You might have noticed, if you pay attention to details like this, that the CTAs at the bottom of my articles no longer encourage you to book a demo. … [Read more...] about Why We Don’t Lead With Demos–And Why You Shouldn’t Either

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Janice B. Gordon, founder of Scale Your Sales, to explore how … [Read more...] about Future Fit Selling with Janice B Gordon