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George Brontén

Podcast – Strategic Milestones with Steve Gielda

George Brontén - 31 August 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Gielda, President and Co-founder of Ignite Selling and … [Read more...] about Podcast – Strategic Milestones with Steve Gielda

Where’s The Biggest AI Bang for Buck in Complex Sales?

George Brontén - 27 August 2025

AI tools are here to stay, as we all know, and they can be powerful allies for sales teams. But, as we all also know, not all sales teams are the … [Read more...] about Where’s The Biggest AI Bang for Buck in Complex Sales?

Podcast – Sales as a Foundation with Raju Bhupatiraju

George Brontén - 24 August 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Raju Bhupatiraju, founder & CEO of Power of Disruptive … [Read more...] about Podcast – Sales as a Foundation with Raju Bhupatiraju

Growth Comes From a Complex Web of Small Changes, Not a Giant Heroic Leap

George Brontén - 20 August 2025

I was interested recently to read this post by Matt Green on LinkedIn. In it, he points out that when organizations hand down large growth targets … [Read more...] about Growth Comes From a Complex Web of Small Changes, Not a Giant Heroic Leap

Podcast – Rewiring Sales with Vinit Shah

George Brontén - 17 August 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Vinit Shah, founder of the London School of Sales. Vinit shares … [Read more...] about Podcast – Rewiring Sales with Vinit Shah

Membrain in the Age of AI: A Look Ahead

George Brontén - 13 August 2025

As George’s Co-CEO and Chief Product Officer at Membrain, I’m picking up the pen (well, keyboard) and stepping onto the blog today! It’s such an … [Read more...] about Membrain in the Age of AI: A Look Ahead

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