Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an … [Read more...] about Get 3X B2B Marketing ROI by Nurturing Leads
How Many “Leads” Does $100,000 Buy?
A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a … [Read more...] about How Many “Leads” Does $100,000 Buy?
Enhance Sales Momentum
Momentum in sales and sports is a strange phenomenon. Most ‘players’ don’t realize it exists until it slows, stutters and … [Read more...] about Enhance Sales Momentum
Top 3 Tips on How to Validate, Calibrate Marketing Automation
How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing … [Read more...] about Top 3 Tips on How to Validate, Calibrate Marketing Automation
Who Owns the Pipeline, Marketing or Sales?
Traditionally few would contest who owns the pipeline in any organization. It’s referred to as the sales pipeline and it’s owned by … [Read more...] about Who Owns the Pipeline, Marketing or Sales?
The Right Cadence Creates a Lead with a $1 Billion Company
One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and … [Read more...] about The Right Cadence Creates a Lead with a $1 Billion Company
