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Britta Lorenz

Account Planning Methodology and Membrain's New Module

Britta Lorenz - 16 November 2020

Of your current portfolio of customers, which has the most potential for growth? How are your customer-facing teams reaching out and realizing this … [Read more...] about Account Planning Methodology and Membrain's New Module

A well-designed, customer-centric sales process will work smoothly and effortlessly, like a Swiss watch

Britta Lorenz - 13 November 2020

In a recent study, PDAgroup discovered that 7% of respondents currently operate without a defined sales process. Of the companies that utilize a … [Read more...] about A well-designed, customer-centric sales process will work smoothly and effortlessly, like a Swiss watch

Expert Talk with Ben Faranda: Bringing Your Human to the Sale

Britta Lorenz - 22 October 2020

In the midst of the global chaos and commotion, we have a responsibility to stay grounded in our humanity when having (virtual) business meetings. Ben … [Read more...] about Expert Talk with Ben Faranda: Bringing Your Human to the Sale

TSW Article: The Impact of a Diverse and Empowered Sales Organization

Britta Lorenz - 13 October 2020

It is time to promote and cultivate diversely-talented sales organizations. Our very own Britta Lorenz has contributed her first article for the … [Read more...] about TSW Article: The Impact of a Diverse and Empowered Sales Organization

Expert Talk with George Brontén: Why Customer Success Is Important for Sales

Britta Lorenz - 29 September 2020

George Brontén and Britta Lorenz breakdown why customer success is important for sales and the empathetic approaches companies should use … [Read more...] about Expert Talk with George Brontén: Why Customer Success Is Important for Sales

Expert Talk Panel: Talking with the C-suite

Britta Lorenz - 28 September 2020

Over the last 6 weeks, the discussions focused on the core elements of the B2B sales cycle. In this last wrap-up session, previous guests share their … [Read more...] about Expert Talk Panel: Talking with the C-suite

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