Expert Talk with Ashton Williams: Negotiation and Deal Closing in B2B Sales

For the sixth part in this series with a focus on sales enablement, Britta Lorenz and Ashton Williams have broken down the dos and don’ts of negotiations in B2B sales. They also explored what business negotiation skills you need in order to close new deals, how to develop your killer negotiation tactics, and why you should not be afraid to walk away from a deal. These insights come from many years of experience and lessons learned in their sales careers.