It’s a common scenario, and it kills proposals. A seller sends a proposal out to a prospect. They’re excited because the prospect seems … [Read more...] about The Best Way to Kill Your Proposals
Customer Experience
Are You Creating Sales Dysfunction?
Is your organization creating sales dysfunction without even knowing it? I was coaching a sales executive recently and discovered that the company … [Read more...] about Are You Creating Sales Dysfunction?
Guess Who’s Not Coming to Dinner?
I’ve often said to B2B sales audiences “If they can’t find you, they won’t buy from you!” This is why I embrace a ubiquitous marketing approach for … [Read more...] about Guess Who’s Not Coming to Dinner?