Last week, we established a common understanding of sales enablement with a comprehensive definition. The purpose of any definition is to get … [Read more...] about Sales Enablement Clarity Step 2: The Clarity Model
Sales Enablement vs. Sales Engagement
The CSO Insights definition of sales enablement is: A strategic, collaborative discipline designed to increase predictable sales results by proving … [Read more...] about Sales Enablement vs. Sales Engagement
Sales Enablement Clarity Step 1: Establishing a Common Understanding
No doubt, sales enablement is a very fast growing discipline. Our annual studies show that in just five years, the percentage of organizations that … [Read more...] about Sales Enablement Clarity Step 1: Establishing a Common Understanding
Is Sales Ops the New Sisyphus?
In the Greek myth, Sisyphus was condemned to an infinite loop of pushing a giant boulder up a steep hill, only to have it roll back down again. When … [Read more...] about Is Sales Ops the New Sisyphus?
How to Design Value Messages Along the Customer’s Path
We move on with our series on value messaging. First, we discussed what value messaging’s role is in a strategic sales enablement approach and … [Read more...] about How to Design Value Messages Along the Customer’s Path
Learn to love the one you’re with: Partnering with your service organization to make customers happier
You’ve got only a few minutes before they close the airplane door and make you turn off your phone for takeoff. In fact the steward has already … [Read more...] about Learn to love the one you’re with: Partnering with your service organization to make customers happier
