Last week, we established a common understanding of sales enablement with a comprehensive definition. The purpose of any definition is to get everybody on the same page, in the context of your organization, to establish a common foundation for your enablement team, sponsors and stakeholders.
However, you still need clarity on the different enablement facets and how they are connected to each other to drive the expected, measurable results.
Our sales enablement clarity model builds on our definition and serves as a framework as you evolve your sales enablement discipline to a more strategic function.
The clarity model comes in the form of a diamond, for a reason. Imagine that whatever you have in your organization in terms of enablement efforts is a rough diamond. A rough diamond has to be cut and polished to shine, to be valuable, and, in sales terms, to be effective. Therefore, you need a vision of