In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that “In the … [Read more...] about Winning Hearts & Minds: Lessons from Sun Tzu Part 4
Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3
In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes … [Read more...] about Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3
Winning the Right Customers: Lessons from Sun Tzu Part 2
In 45 seconds Success in sales isn’t about reaching everyone – it’s about reaching the right people. Many businesses waste time chasing any potential … [Read more...] about Winning the Right Customers: Lessons from Sun Tzu Part 2
Winning Smart, Not Hard: Lessons from Sun Tzu Part 1
In 45 seconds In today’s AI-driven marketplace, SMEs can’t compete on sheer volume like large corporations. Instead, success comes from strategic … [Read more...] about Winning Smart, Not Hard: Lessons from Sun Tzu Part 1
Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales
In 45 seconds AI is transforming B2B sales by taking over routine, transactional decisions, acting as a data-driven gatekeeper for purchasing. For … [Read more...] about Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales
Integrity in an Age of Shamelessness: A guide for leaders, young & old
In 45 seconds Leadership is facing a crisis. Charisma is mistaken for competence, and shamelessness* is rewarded over integrity. This article unpacks … [Read more...] about Integrity in an Age of Shamelessness: A guide for leaders, young & old
