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Sue Barrett

The Most Human Wins: Lessons from Sun Tzu Part 5

Sue Barrett - 17 March 2025

In 30 seconds In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches … [Read more...] about The Most Human Wins: Lessons from Sun Tzu Part 5

Winning Hearts & Minds: Lessons from Sun Tzu Part 4

Sue Barrett - 13 March 2025

In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that “In the … [Read more...] about Winning Hearts & Minds: Lessons from Sun Tzu Part 4

Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3

Sue Barrett - 6 March 2025

In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes … [Read more...] about Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3

Winning the Right Customers: Lessons from Sun Tzu Part 2

Sue Barrett - 28 February 2025

In 45 seconds Success in sales isn’t about reaching everyone – it’s about reaching the right people. Many businesses waste time chasing any potential … [Read more...] about Winning the Right Customers: Lessons from Sun Tzu Part 2

Winning Smart, Not Hard: Lessons from Sun Tzu Part 1

Sue Barrett - 21 February 2025

In 45 seconds In today’s AI-driven marketplace, SMEs can’t compete on sheer volume like large corporations. Instead, success comes from strategic … [Read more...] about Winning Smart, Not Hard: Lessons from Sun Tzu Part 1

Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales

Sue Barrett - 11 February 2025

In 45 seconds AI is transforming B2B sales by taking over routine, transactional decisions, acting as a data-driven gatekeeper for purchasing. For … [Read more...] about Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales

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