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Sue Barrett

Winning Smart, Not Hard: Lessons from Sun Tzu Part 1

Sue Barrett - 21 February 2025

In 45 seconds In today’s AI-driven marketplace, SMEs can’t compete on sheer volume like large corporations. Instead, success comes from strategic … [Read more...] about Winning Smart, Not Hard: Lessons from Sun Tzu Part 1

Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales

Sue Barrett - 11 February 2025

In 45 seconds AI is transforming B2B sales by taking over routine, transactional decisions, acting as a data-driven gatekeeper for purchasing. For … [Read more...] about Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales

Integrity in an Age of Shamelessness: A guide for leaders, young & old

Sue Barrett - 6 February 2025

In 45 seconds Leadership is facing a crisis. Charisma is mistaken for competence, and shamelessness* is rewarded over integrity. This article unpacks … [Read more...] about Integrity in an Age of Shamelessness: A guide for leaders, young & old

The Power of Micro Moments of Humanity: Small Acts, Big Connections

Sue Barrett - 30 January 2025

In 30 seconds In a fast-paced, disconnected world, small interactions, what I have termed—micro moments of humanity—can transform how we connect with … [Read more...] about The Power of Micro Moments of Humanity: Small Acts, Big Connections

2025 Summer Reading & Podcast List

Sue Barrett - 23 January 2025

Just as the Australian summer holiday season is wrapping up and children are going back to school, many are turning their minds to the year ahead. … [Read more...] about 2025 Summer Reading & Podcast List

Have We Lost the Ability to Build Rapport?

Sue Barrett - 17 January 2025

In 30 seconds In a world dominated by social media and hustle culture, the art of building rapport—a vital human skill—feels increasingly lost. … [Read more...] about Have We Lost the Ability to Build Rapport?

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