Sue Barrett

In 30 seconds In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches … [Read more...] about The Most Human Wins: Lessons from Sun Tzu Part 5

In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that “In the … [Read more...] about Winning Hearts & Minds: Lessons from Sun Tzu Part 4

In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes … [Read more...] about Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3

In 45 seconds Success in sales isn’t about reaching everyone – it’s about reaching the right people. Many businesses waste time chasing any potential … [Read more...] about Winning the Right Customers: Lessons from Sun Tzu Part 2

In 45 seconds In today’s AI-driven marketplace, SMEs can’t compete on sheer volume like large corporations. Instead, success comes from strategic … [Read more...] about Winning Smart, Not Hard: Lessons from Sun Tzu Part 1

In 45 seconds AI is transforming B2B sales by taking over routine, transactional decisions, acting as a data-driven gatekeeper for purchasing. For … [Read more...] about Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales