By Mike Esterday for the December 2020 edition of Top Sales Magazine My last column for Top Sales World – in the July 2020 issue – was titled … [Read more...] about Virtual Selling – It’s the Same, Yet Different – and Here to Stay
Adapting to the Realities of Remote Sales
As customers get more comfortable with buying virtually, their expectations are going to continue to go up. And that means, when it comes to remote … [Read more...] about Adapting to the Realities of Remote Sales
Creating A Customer-Centric Strategy
A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your … [Read more...] about Creating A Customer-Centric Strategy
5 Skills Needed to Excel In Healthcare Sales Today
The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and … [Read more...] about 5 Skills Needed to Excel In Healthcare Sales Today
Developing True Business Integrity Throughout Your Organization
Values statements are helpful, but they’re not nearly enough. The “culture champions” — those organizations that make integrity a way of doing … [Read more...] about Developing True Business Integrity Throughout Your Organization
Aligning Customer Communication Styles With Your Own
The Behavioral Styles® model is an easy-to-use tool for assessing the behavioral characteristics of customers within four distinct communication … [Read more...] about Aligning Customer Communication Styles With Your Own
