Customers dread being sold to. It's no different for B2B buyers than it is for anyone else. In fact, research shows that buyers now spend only 17% of … [Read more...] about Ep 033 Frictionless Selling: The Art of Going Where the Buyers Are
14 of the Best Sales Books For Every Salesperson
Ask any accomplished business leader today and they will agree that a passion for continued self-development is crucial to personal and professional … [Read more...] about 14 of the Best Sales Books For Every Salesperson
Ep 032 Collaborative Selling and the Future of the Customer Experience
A salesperson today is vastly different than the one you’re probably imagining right now. It’s not all about making the sale anymore — It’s about … [Read more...] about Ep 032 Collaborative Selling and the Future of the Customer Experience
How to Effectively Use Storytelling in Sales
If you’ve seen the show “Ted Lasso,” you no doubt remember the darts game from early on in the series. While his opponent had … [Read more...] about How to Effectively Use Storytelling in Sales
Ep 031 The Purpose-Driven Salesperson
Top salespeople are ones who earnestly want to improve life for their customers. That’s who we need to allow to define the purpose of our profession: … [Read more...] about Ep 031 The Purpose-Driven Salesperson
Creating a Sales Mindset in Customer Service Settings
From customer service to marketing to product development, the job of selling is no longer confined to those people working within the sales … [Read more...] about Creating a Sales Mindset in Customer Service Settings
