By Lisa Heay, Marketing Planning Manager at Heinz Marketing MarketingProfs recently posted an infographic that piqued my interest: 11 Things Managers … [Read more...] about From Good Managers to Great—What You Say Matters
“How I Work”: Jeff Perkins, CMO at ParkMobile @jeffperkins8 #HowIWork
By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is … [Read more...] about “How I Work”: Jeff Perkins, CMO at ParkMobile @jeffperkins8 #HowIWork
Top 6 Characteristics of a Successful VP of Sales
By Lauren Dichter, Marketing Consultant at Heinz Marketing The VP of Sales is one of the most important roles within a B2B company. They’re at the top … [Read more...] about Top 6 Characteristics of a Successful VP of Sales
Why we fire clients (and why you might want to work here)
By Matt Heinz, President of Heinz Marketing In almost 11 years of running Heinz Marketing, we’ve had to fire 4 clients. I’m not happy about or proud … [Read more...] about Why we fire clients (and why you might want to work here)
Sheena’s App of the Week: DateTime
By Sheena McKinney, Executive Assistant to Matt Heinz, President of Heinz Marketing This is the latest in a series of weekend posts highlighting a … [Read more...] about Sheena’s App of the Week: DateTime
B2B Reads: Video Length, Closed-loop Measurement, and Content Hurdles
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Video Length, Closed-loop Measurement, and Content Hurdles
