Perhaps never before has the chief marketing officer been so centrally in charge their organization’s overall response, strategy and action plan to … [Read more...] about This is Marketing’s Leadership Moment: 8 topics on the mind of CMOs this past week
From Selling with Empathy to Compassionate Urgency: Sales Leader Focus Areas This Week
By Matt Heinz, Founder and President of Heinz Marketing For three weeks, the idea of “selling with empathy” dominated discussions in sales management … [Read more...] about From Selling with Empathy to Compassionate Urgency: Sales Leader Focus Areas This Week
Brenna’s App of the Week: NerdWallet
By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing Amid the COVID-19 pandemic, finances have been tight for lots of people and … [Read more...] about Brenna’s App of the Week: NerdWallet
B2B Reads: Tactile Marketing, Recession-era Startups, and ‘Zoombombing’
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Tactile Marketing, Recession-era Startups, and ‘Zoombombing’
Build community & engagement into your virtual event: 7 ideas being tested right now
The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade … [Read more...] about Build community & engagement into your virtual event: 7 ideas being tested right now
Can you script empathy?
Knowing exactly what to say in a moment like this can be extremely delicate. On one hand, there’s plenty of business as usual going on all around us. … [Read more...] about Can you script empathy?
