Field events are cancelled. So what is your field marketing team doing now?

By Matt Heinz, President of Heinz Marketing
In a normal year, your field marketing team would be buried right about now.  As the weather warms, conference season heats up.  Events big and small dot the calendar, feeding your sales pipeline along the way.
This year of course every bit of that has been erased.  And as you are likely painfully aware, losing the venue doesn’t always equate to a lower sales goal.
And to make matters even more complicated, you now have a field marketing team whose job has all but disappeared.
Just like any pivot, you have a number of opportunities to immediately transition those invaluable employees to other functions – even for just the time being.
Even employees who focus entirely on event logistics and operations can leverage those skills elsewhere.
For example, I bet most of your field marketing team doesn’t exist to put on events.  That’s just the venue. Their value and