By Josh Baez, Client Engagement Manager at Heinz Marketing What is an ideal customer profile? Terminus says it best. “An ideal customer profile (ICP) … [Read more...] about How to Create an Ideal Customer Profile
Top 2 Takeaways from MozCon Virtual 2020
By Lauren Dichter, Marketing Consultant at Heinz Marketing After attending MozCon Virtual 2020, I’m convinced virtual conferences are the future. Even … [Read more...] about Top 2 Takeaways from MozCon Virtual 2020
Sales Pipeline Radio, Episode 214: Q & A with Kristina Jaramillo @GetLinkedInHelp
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 … [Read more...] about Sales Pipeline Radio, Episode 214: Q & A with Kristina Jaramillo @GetLinkedInHelp
Kayla’s App of the Week: LifeSum
By Kayla Beard, Marketing Intern at Heinz Marketing My Friday and Saturday nightly routines have recently consisted of pajamas, an Adam Sandler movie, … [Read more...] about Kayla’s App of the Week: LifeSum
B2B Reads: Objection Handling, Risk Taking, and the Benefit of the Doubt
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Objection Handling, Risk Taking, and the Benefit of the Doubt
Continuing to Invest in Company Culture
By Michelle Voznyuk, Marketing Consultant at Heinz Marketing Well, I think it’s safe to say that it doesn’t look like COVID is going away anytime … [Read more...] about Continuing to Invest in Company Culture
