B2B Reads: Direct Mail, Permanent Pivots, and Dried Up Pipelines

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
5 Reasons to Send Direct Mail to Remote Workers
A look at why direct mail might be more effective now than ever. Great read via PFL.
5 Blogs You Might Have Missed in 2020
If you’re looking for new blogs to check out, here are some great ones you might not have seen yet. Thanks for the recommendations, Michael Mcnichols.
How to Build an Evangelist Program for Your Employees: A 10-Part Framework
A 10-part framework for building a thought leadership program in your organization. Thanks for your insight, James Carbary.
How to Lose A Year’s Worth of Business (And Why You Should Try It)
A look at how sometimes going back to basics