In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: The Art of Video and the Experience of You
This is the Single Best Closing Question to Use in Sales
Guest Post by Chris Orlob You’d be surprised by how many major breakthroughs we take for granted today that were completely … [Read more...] about This is the Single Best Closing Question to Use in Sales
“How I Work”: Kristina McMillan, VP of Research for TOPO @Lifeiterated #HowIWork
By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features from Inc … [Read more...] about “How I Work”: Kristina McMillan, VP of Research for TOPO @Lifeiterated #HowIWork
Results vs impact
Results and impact are tightly related, but I think it’s worth differentiating between the two so that we’re investing in the right B2B marketing mix … [Read more...] about Results vs impact
Influencer Marketing: The four audiences you need to engage
Engaging and leveraging influencers in your industry doesn’t have to be rocket science, but it’s also a lot more than finding a list and blasting … [Read more...] about Influencer Marketing: The four audiences you need to engage
Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown
By Matt Heinz, President of Heinz Marketing We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We’ve has some truly … [Read more...] about Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown
