If you are enamored with the “marketing of more” – more clicks, more traffic, more shares – then throwing your net as wide as possible might sound … [Read more...] about Narrow the message to increase your response: Why more specific works
Sales Pipeline Radio, Episode 106: Q&A with Jill Konrath @jillkonrath
By Matt Heinz, President of Heinz Marketing I hope by now you’ve tuned in live to Sales Pipeline Radio (Thursdays 11:30 am PST) or have subscribed on … [Read more...] about Sales Pipeline Radio, Episode 106: Q&A with Jill Konrath @jillkonrath
Matt’s App of the Week: Actual Printed News
This week, an anti-app. I was intrigued and inspired this past week reading about a tech journalist’s two-month moratorium from online news. The … [Read more...] about Matt’s App of the Week: Actual Printed News
B2B Reads: Psychological Triggers and the Myth of Growth Hacking
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Psychological Triggers and the Myth of Growth Hacking
Some thoughts (and four words) on productivity
Below is an email I sent to our entire team this week. As I mention in the introduction, I don’t believe in requiring everyone at Heinz to follow a … [Read more...] about Some thoughts (and four words) on productivity
“How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork
By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. In that vein, … [Read more...] about “How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork
