B2B Reads: The Art of Video and the Experience of You

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
How to Make Your Opportunity Your Client’s Priority
Great look at competitive displacements and client priorities. Thanks for your thoughts, Anthony Iannarino.
Mastering the Art of Video in B2B: It’s All in the Psychology
The psychology of why humans are hardwired to love video and how B2B marketing and sales teams can capitalize on that. Great article, Tyler Lessard.
The Experience of You
Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience. Thanks for you insight, Jill Konrath.
5 Values to Look for