AUSTIN, TX (APRIL 2019) Mereo LLC is pleased to announce that founder and president Jay Mitchell has ranked on Selling Power’s List of Highly … [Read more...] about Mereo President Recognized as Highly Recommended Sales Consultants 2019
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company, with the … [Read more...] about How a solution marketing expert and marketing communications expert partnered to achieve major results
The 2 types of head of marketing
There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of … [Read more...] about The 2 types of head of marketing
A new — and more effective — sales qualification framework
When it comes time for marketing and sales to determine the most qualified leads, many turn to BANT. The BANT framework has its origins within IBM and … [Read more...] about A new — and more effective — sales qualification framework
The often overlooked insights the target buyer profile can provide
B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the target buyer profile the … [Read more...] about The often overlooked insights the target buyer profile can provide
B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those are email … [Read more...] about B2B marketing activities alone are not enough
