The often overlooked insights the target buyer profile can provide

B2B marketing teams align with sales, solution marketing and more through the target buyer profile.
At Mereo, we call the target buyer profile the Power Profile, a tool companies employ to align on key organizational characteristics and demographics, ideal organization attributes, and buyer personas.
When you achieve a common profile off which an entire organization is operating, that is huge all on its own.
Yet there is a subtlety in the buyer profile that could be missed — an opportunity to make B2B marketing efforts even more effective and purposeful. And that amounts to the details within the buying journeys.
That is great the organization knows the target buyer.
But it is even better if they understand how these target buyers actually make their decisions.
These target buying journeys can prove insightful and allow marketing to be more surgical with its efforts. With these, marketing can more effectively pinpoint their audiences, know the geographies and industries