B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those are email blasts, newsletters or articles, to marketing communications efforts with social media, press releases, trade show booths and more, a B2B marketing team can have many activities cooking on the fire at once.
Yet, just because a marketing team is undertaking many activities does not mean these efforts will be valuable. In fact, a lot of waste can be generated in marketing, through time, effort and output.
Messaging can lose consistency. Demand generation investments can reach-out to the wrong audiences. The differentiation may be lost in the mix of things.
B2B marketing is not about the individual activities. It is about the bigger picture, and more importantly, the overarching goals each activity and campaign is working to achieve.
The Mereo PCA Framework Ensures B2B Marketing is Valuable
Time and again at Mereo we witness