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Jay Mitchell

This Is How Executive Leaders Use ICPs to Make Smarter, Bolder Decisions

Jay Mitchell - 23 October 2025

Ideal client profiles (ICPs) support marketing, sales and go-to-market execution. But the value of a robust ICP expands far beyond departments. It … [Read more...] about This Is How Executive Leaders Use ICPs to Make Smarter, Bolder Decisions

Are You Paying Enough Attention to Talent Retention?

Jay Mitchell - 9 October 2025

How committed are your sales, marketing and product teams to your organization? Turnover of U.S. employees as a whole is nearly 20%, and with … [Read more...] about Are You Paying Enough Attention to Talent Retention?

Confident Sellers Inspire Confident Buyers

Jay Mitchell - 25 September 2025

In today’s complex B2B marketplace, buyers are not only evaluating solutions. They are evaluating the people providing them, too. One theme that … [Read more...] about Confident Sellers Inspire Confident Buyers

Most B2B Buyers Already Have Their Business Case. Are Your Sellers Ready to Offer More?

Jay Mitchell - 11 September 2025

When organizations look to optimize pricing for their solutions, the instinct is to start with numbers: What is the market willing to pay? Where does … [Read more...] about Most B2B Buyers Already Have Their Business Case. Are Your Sellers Ready to Offer More?

DEAL MANUFACTURING VS. INTERCEPTING: WHY B2B SELLERS MUST MASTER BOTH

Jay Mitchell - 28 August 2025

Our marketplace is always evolving, and B2B selling organizations cannot afford to rely on a one-size-fits-all approach to pipeline generation. Two … [Read more...] about DEAL MANUFACTURING VS. INTERCEPTING: WHY B2B SELLERS MUST MASTER BOTH

The 4 Hidden Costs of Consumption-Based Pricing — And How to Avoid Them

Jay Mitchell - 7 August 2025

At Mereo, we are proud to share insights from distinguished voices across the B2B ecosystem. In this guest article, we welcome Eric Cohan, founder of … [Read more...] about The 4 Hidden Costs of Consumption-Based Pricing — And How to Avoid Them

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