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George Brontén

“Focus On Activity More Than Results”

George Brontén - 25 March 2018

It’s clear that activity drives results—or at least it should. We all know that orders and revenue is a trailing metric. The danger of … [Read more...] about “Focus On Activity More Than Results”

What sales teams can learn from high jumpers

George Brontén - 21 March 2018

In some ways, salespeople are a lot like athletes. They operate in a highly competitive field, and their performance is directly related to their … [Read more...] about What sales teams can learn from high jumpers

“There’s a Hole in Our Bucket, Dear CEO, Dear CEO”

George Brontén - 18 March 2018

I have a two-part question for you: Last year, how much money did your company spend/invest in attempting to win new business? Prospecting? And now … [Read more...] about “There’s a Hole in Our Bucket, Dear CEO, Dear CEO”

When sales strategy and technology get married, we all win

George Brontén - 14 March 2018

If you’ve ever talked to someone who has been happily married for many years, you have probably heard them call their partner their … [Read more...] about When sales strategy and technology get married, we all win

5 secrets to perfect the timing of your sales proposal

George Brontén - 11 March 2018

You’ve nailed your opening call, delivered a superb value proposition and you’ve piqued your client’s curiosity. But there’s … [Read more...] about 5 secrets to perfect the timing of your sales proposal

Why we're failing at sales and marketing alignment

George Brontén - 7 March 2018

Strong sales and marketing alignment is the holy grail for many organizations. It promises higher win rates, better revenue, and faster growth. Yet … [Read more...] about Why we're failing at sales and marketing alignment

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