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George Brontén

Here's how to tell if Membrain is right for you

George Brontén - 4 April 2018

Choosing the right CRM for your organization can be tough, and fraught with perils. The wrong choice can be expensive both from a direct cost … [Read more...] about Here's how to tell if Membrain is right for you

Are your sales people suffering from value vagueness?

George Brontén - 1 April 2018

Whether they are involved in winning new business or seeking to retain or expand existing business relationships, one of the key things that every … [Read more...] about Are your sales people suffering from value vagueness?

Here's how to set more realistic sales goals

George Brontén - 28 March 2018

Goal setting is an important part of motivating and holding salespeople accountable. The right goals give salespeople something to stretch for, plus … [Read more...] about Here's how to set more realistic sales goals

“Focus On Activity More Than Results”

George Brontén - 25 March 2018

It’s clear that activity drives results—or at least it should. We all know that orders and revenue is a trailing metric. The danger of … [Read more...] about “Focus On Activity More Than Results”

What sales teams can learn from high jumpers

George Brontén - 21 March 2018

In some ways, salespeople are a lot like athletes. They operate in a highly competitive field, and their performance is directly related to their … [Read more...] about What sales teams can learn from high jumpers

“There’s a Hole in Our Bucket, Dear CEO, Dear CEO”

George Brontén - 18 March 2018

I have a two-part question for you: Last year, how much money did your company spend/invest in attempting to win new business? Prospecting? And now … [Read more...] about “There’s a Hole in Our Bucket, Dear CEO, Dear CEO”

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