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George Brontén

How to make your sales strategy practically plug and play

George Brontén - 18 July 2018

Every year, sales organizations pour millions of dollars and tens of thousands of hours into developing sales strategies, and then sticking them in a … [Read more...] about How to make your sales strategy practically plug and play

3 fundamental goals of sales leadership

George Brontén - 15 July 2018

The art and science of sales leadership is clearly complicated, but the fundamental goals of sales leadership - at least from my observations of … [Read more...] about 3 fundamental goals of sales leadership

Why your reps don't have good value conversations and how to fix it

George Brontén - 11 July 2018

Everybody knows that value conversations are important to sales success, but remarkably few sales teams consistently execute on the concept. It can be … [Read more...] about Why your reps don't have good value conversations and how to fix it

Unqualified Sales Meetings

George Brontén - 8 July 2018

Today’s case covers a common issue within sales departments, when salespeople waste unnecessary time with unqualified leads. This often happens … [Read more...] about Unqualified Sales Meetings

Why I want to stop talking about sales technology

George Brontén - 4 July 2018

I care a lot about sales technology, and what it can do for sales teams. But for one day, I am going to stop talking about it. Why? Because for a … [Read more...] about Why I want to stop talking about sales technology

Abandoning Excellence

George Brontén - 1 July 2018

Sometimes, I reflect on the “good old days.” Things were certainly different, I do think at a macro level things are far better than … [Read more...] about Abandoning Excellence

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