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George Brontén

How to make sales investments add up to more

George Brontén - 5 February 2020

Dear Company Leader,I see you. You’re frustrated by your sales organization. By its lack of growth. The missed forecasts. Failing to meet … [Read more...] about How to make sales investments add up to more

The Most Successful Negotiation is The Negotiation That Isn't Needed

George Brontén - 2 February 2020

The last few years it seems that each time it snows, even a little, they cancel school.  Are school officials convinced that parents and bus … [Read more...] about The Most Successful Negotiation is The Negotiation That Isn't Needed

How to harness cognitive bias to win more sales

George Brontén - 29 January 2020

“I like the sound of your solution, but I’ve already spent a lot of money with this vendor, so we’re going to keep trying to make it … [Read more...] about How to harness cognitive bias to win more sales

Four Reasons Your Sales Training Fails

George Brontén - 26 January 2020

Have you spent money on sales training without seeing rewards? Are its promises of increased revenue and the vision of stress-free management … [Read more...] about Four Reasons Your Sales Training Fails

6 sales tech stats from the latest SST report that may blow your mind

George Brontén - 22 January 2020

Smart Selling Tools (SST) released its 2019 sales technology benchmark survey recently*, with data comparisons against 2017. Much of the report … [Read more...] about 6 sales tech stats from the latest SST report that may blow your mind

Buying Patterns: what are they, and how to influence them

George Brontén - 19 January 2020

A buying decision is a change management problem well before it is a solution choice issue. People don't want to buy anything; they want to resolve a … [Read more...] about Buying Patterns: what are they, and how to influence them

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