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How to make sales investments add up to more

George Brontén - 5 February 2020

Dear Company Leader,I see you. You’re frustrated by your sales organization. By its lack of growth. The missed forecasts. Failing to meet targets.Your sales leaders send people to training, and nothing gets better. They invest in new tools, but the problems remain. You pour tons of investment into strategic consulting and big, fancy new initiatives, only to have them peter out and yield nothing or less than nothing.

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