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George Brontén

How to stop failing at account management

George Brontén - 26 February 2020

The words we use affect the way we think. Positive, uplifting words can induce a positive, uplifting mood and an optimistic approach to tasks. … [Read more...] about How to stop failing at account management

From Sales Process to Buying Journey

George Brontén - 23 February 2020

The idea of a “sales process” has been around since long before I was offered my first sales role. The concept has been heavily promoted … [Read more...] about From Sales Process to Buying Journey

Stop your churn and grow faster with a customer success mindset

George Brontén - 19 February 2020

Every year, businesses lose billions of dollars in sales due to bad customer service. In 2016, a survey from NewVoiceMedia quantified the amount of … [Read more...] about Stop your churn and grow faster with a customer success mindset

Sell to prospects who WILL buy (Instead of those who 'should' buy)

George Brontén - 16 February 2020

Your solution is great. You know the narrative of the type of buyers who buy. You’re writing appropriate content and getting it out to the right … [Read more...] about Sell to prospects who WILL buy (Instead of those who 'should' buy)

Can purpose help you sell more in b2b?

George Brontén - 12 February 2020

In the retail world, talk of “purpose-driven organizations” is all the rage. Millennials and Gen-Z’ers, they say, care more about … [Read more...] about Can purpose help you sell more in b2b?

What Problem Is The Customer Trying To Solve?

George Brontén - 9 February 2020

Pause for a moment. Look at your qualified pipeline. Start at the bottom. Can you identify the problem the customer is trying to solve? Or the … [Read more...] about What Problem Is The Customer Trying To Solve?

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