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George Brontén

Why you can't buy sales training and consulting like you used to

George Brontén - 11 March 2020

Sales training is important to a high-performing team, and there have never been as many options as there are today. Online training, in-person … [Read more...] about Why you can't buy sales training and consulting like you used to

More Coaching, Even Poor Coaching, is Better than None

George Brontén - 8 March 2020

I cannot stress enough the importance of sales manager coaching and doing it a bunch. I have stats to back me up. Check out this data curated by … [Read more...] about More Coaching, Even Poor Coaching, is Better than None

Are sales leaders wrong to focus on changing behaviors?

George Brontén - 4 March 2020

In the sales effectiveness world, we talk a lot about changing behaviors. Are your salespeople engaging in the right behaviors to get the right … [Read more...] about Are sales leaders wrong to focus on changing behaviors?

Prisoners Of Our Own Experience

George Brontén - 1 March 2020

Recently, I had separate discussions with two very good sales executives. Each was taking a very strong position on particular aspects of selling. As … [Read more...] about Prisoners Of Our Own Experience

How to stop failing at account management

George Brontén - 26 February 2020

The words we use affect the way we think. Positive, uplifting words can induce a positive, uplifting mood and an optimistic approach to tasks. … [Read more...] about How to stop failing at account management

From Sales Process to Buying Journey

George Brontén - 23 February 2020

The idea of a “sales process” has been around since long before I was offered my first sales role. The concept has been heavily promoted … [Read more...] about From Sales Process to Buying Journey

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