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George Brontén

Structure: The Missing Ingredient in How We Support Sales Coaching

George Brontén - 29 October 2025

We know that sales coaching is important. Leadership often calls it the “critical multiplier” and complains when sales managers aren’t doing enough of … [Read more...] about Structure: The Missing Ingredient in How We Support Sales Coaching

From Process to Playbook with Mark Grundy

George Brontén - 26 October 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Mark Grundy, Fractional Sales Management of MFG Solutions. Mark … [Read more...] about From Process to Playbook with Mark Grundy

Urgency Alignment

George Brontén - 22 October 2025

Recently, I was having a conversation with a group of sellers about ICPs and qualification. During the conversation, we were trying to refine their … [Read more...] about Urgency Alignment

The Three Incorrects with Steve Reid

George Brontén - 19 October 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Reid, CEO and founder of Venatas. With over three decades of … [Read more...] about The Three Incorrects with Steve Reid

From Manufacturing to Medical: A B2B Growth Platform That Speaks Your Language

George Brontén - 15 October 2025

We often talk about complex sales as if there were one singular approach to helping buyers make high-stakes purchasing decisions. But in reality, we … [Read more...] about From Manufacturing to Medical: A B2B Growth Platform That Speaks Your Language

8 Reasons Your Sales Managers Need to Become Excellent Coaches

George Brontén - 8 October 2025

I attended an interesting event in London a few weeks ago, a Chalk and Talk on the topic of coaching with Tony Cross of Growth Matters International. … [Read more...] about 8 Reasons Your Sales Managers Need to Become Excellent Coaches

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