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George Brontén

Why You’re Not Closing The Deals You Should

George Brontén - 1 October 2025

The 2025 Sales Performance Scorecard Study Key Trends Analysis is out, and the industry news is not (all) good. While more than half of sales … [Read more...] about Why You’re Not Closing The Deals You Should

Turning Fear Into Confidence with Adam Boyd

George Brontén - 28 September 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Adam Boyd, CEO of The Northwood Group. Drawing on a career in sales … [Read more...] about Turning Fear Into Confidence with Adam Boyd

3 Reasons Sales Managers Don’t Follow Up (And What To Do About It)

George Brontén - 24 September 2025

In any kind of coaching, whether it’s weight loss, fitness, or complex sales, follow-up is key to success. If you hire a coach to help you lose … [Read more...] about 3 Reasons Sales Managers Don’t Follow Up (And What To Do About It)

You Have to Get Vulnerable and Push Back

George Brontén - 17 September 2025

We are firmly in the age of AI now, with all its exciting sales tools and supports. At Membrain, we’ve got our own take on it that we’re excited to be … [Read more...] about You Have to Get Vulnerable and Push Back

Get Your Whole Company Into Flow

George Brontén - 10 September 2025

Several years ago, I wrote about how the mental state of flow can help your teams perform better. Flow state is when you are operating at the peak of … [Read more...] about Get Your Whole Company Into Flow

If Your Salespeople are “Sharing Without Clicking,” They’re Missing Opportunities

George Brontén - 3 September 2025

I was interested recently to read a study in Nature Human Behavior showing that about 75% of social media shares are made without reading past the … [Read more...] about If Your Salespeople are “Sharing Without Clicking,” They’re Missing Opportunities

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