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George Brontén

Selling in a Post-Trust World with Larry Levine

George Brontén - 1 February 2026

In this episode of The Art and Science of Complex Sales, Paul Fuller talks with Larry Levine,  about what it takes to sell effectively in a post-trust … [Read more...] about Selling in a Post-Trust World with Larry Levine

Information Without Context Is Just Noise

George Brontén - 27 January 2026

Unpopular opinion, but storing sales project information in a general “company card” inside your CRM renders it practically useless. Salespeople are … [Read more...] about Information Without Context Is Just Noise

Fundamentals in Sales with Rocky LaGrone

George Brontén - 25 January 2026

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Rocky LaGrone, CEO of Sales Development Expert with more than 35 … [Read more...] about Fundamentals in Sales with Rocky LaGrone

When Technology Becomes An Extension of the Human

George Brontén - 21 January 2026

Many new technologies follow a predictable series of stages. During early adoption, it is treated as an anomaly. Then it becomes a tool that is used … [Read more...] about When Technology Becomes An Extension of the Human

Crystal Ball Recruiting with Jason Howes, Arrow Executive Sales

George Brontén - 18 January 2026

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Jason Howes of Arrow Executive Sales to talk about his upcoming … [Read more...] about Crystal Ball Recruiting with Jason Howes, Arrow Executive Sales

How to Not Be Cannon Fodder

George Brontén - 14 January 2026

One of my pet peeves is salespeople sending out proposals too soon. You’ve heard me talk about it before. In complex sales, proposals should never be … [Read more...] about How to Not Be Cannon Fodder

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