Please note that this article originally appeared in Top Sales Magazine September 2020 edition. Digital access can be found here. The long-term … [Read more...] about Get Ready to Sell
Reframing Value in a Crisis
Please note that this article first appeared in Top Sales Magazine July 2020 and is written by Frank Cespedes and David Hoffield. Cascading … [Read more...] about Reframing Value in a Crisis
Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation
Interview, “Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation” [Chapter 4 of Pricing Strategy … [Read more...] about Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation
Media Bias? But Not What You Think It Is
Frank Cespedes: Media Bias? But Not What You Think It Is. This article originally appeared on Medium on May 18, 2020. Media Bias? But Not What You … [Read more...] about Media Bias? But Not What You Think It Is
Predictions, Prophets, and Restarting Your Business
This article was originally posted in Harvard Business School’s Working Knowledge on May 4, 2020. Businesses are starting to plan their re-entry into … [Read more...] about Predictions, Prophets, and Restarting Your Business
Sales Leadership During and After the Crisis
Note: This article originally appeared in Top Sales Magazine May 2020 issue pages 28-29. You can find digital access to this article here. Even in … [Read more...] about Sales Leadership During and After the Crisis