Please note: this post first appeared on the NPR Planet Money series. It is available to listen to here. Hello, listener. Thanks for clicking on … [Read more...] about Say My Name
The Future of Shopping
Note: this article first appeared in Raydiant’s series, The Future of Shopping, here. How has consumer shopping behavior evolved over the … [Read more...] about The Future of Shopping
Improving Sales Hiring
By Frank V. Cespedes Please note: This article recently appeared in the August 2021 edition of Top Sales Magazine. In a previous article (“Sales … [Read more...] about Improving Sales Hiring
Get Ready to Sell
Please note that this article originally appeared in Top Sales Magazine September 2020 edition. Digital access can be found here. The long-term … [Read more...] about Get Ready to Sell
Reframing Value in a Crisis
Please note that this article first appeared in Top Sales Magazine July 2020 and is written by Frank Cespedes and David Hoffield. Cascading … [Read more...] about Reframing Value in a Crisis
Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation
Interview, “Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation” [Chapter 4 of Pricing Strategy … [Read more...] about Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation
