Note: Original article on HBR: How One Company Used AI to Broaden Its Customer Base The post How … [Read more...] about How One Company Used AI to Broaden Its Customer Base
Getting Value From Digital Technologies
Note: This article first appeared on European Business Review: Maximize Digital Value: Tech Strategies The post Getting Value From … [Read more...] about Getting Value From Digital Technologies
Leadership and Plumbing
Note: this article first appeared in Top Sales Magazine during November 2024 The post Leadership and Plumbing appeared first on Frank … [Read more...] about Leadership and Plumbing
Get Ready to Sell
Please note that this article originally appeared in Top Sales Magazine September 2020 edition. Digital access can be found here. The long-term … [Read more...] about Get Ready to Sell
Reframing Value in a Crisis
Please note that this article first appeared in Top Sales Magazine July 2020 and is written by Frank Cespedes and David Hoffield. Cascading … [Read more...] about Reframing Value in a Crisis
Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation
Interview, “Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation” [Chapter 4 of Pricing Strategy … [Read more...] about Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation
