Bob Apollo

I recently ran a webinar with Paul Everett of The Marketing Practice - one of the UK’s most respected B2B marketing agencies, and with a growing … [Read more...] about Keeping your sales pipeline flowing

There’s no doubt that our customers and our own sales organisations are facing challenging - many would suggest unprecedented - times. Many … [Read more...] about Establishing Value in Challenging Times

Companies around the world are collectively spending billions of dollars/pounds/euros each year on sales training and technology, yet all the evidence … [Read more...] about STOP Killing Deals! (book review)

There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors - healthcare and … [Read more...] about Do your customers have a ‘survive’ or a ‘come back stronger’ mindset?

James Muir is the best-selling author of "The Perfect Close" - a book that leverages the latest science to show why applying the old … [Read more...] about Why Closing Gambits Don’t Work on Large Sales

Even before the current crisis, many opportunities that had been confidently forecast by salespeople were failing to close. This was and still is … [Read more...] about 'Why do we have to spend this money now?'