Bob Apollo

This article is republished with permission from an article that first appeared on the Refract website. With the world around us changing in every … [Read more...] about 10 Reasons Why Coaching Remote Sales Teams Today is Non-Negotiable

Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is responsible for proactively … [Read more...] about Reprioritising your target accounts

I recently ran a webinar with Paul Everett of The Marketing Practice - one of the UK’s most respected B2B marketing agencies, and with a growing … [Read more...] about Keeping your sales pipeline flowing

There’s no doubt that our customers and our own sales organisations are facing challenging - many would suggest unprecedented - times. Many … [Read more...] about Establishing Value in Challenging Times

Companies around the world are collectively spending billions of dollars/pounds/euros each year on sales training and technology, yet all the evidence … [Read more...] about STOP Killing Deals! (book review)

There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors - healthcare and … [Read more...] about Do your customers have a ‘survive’ or a ‘come back stronger’ mindset?