I imagine most of us have probably heard the term “value proposition”. It’s widely used in B2C marketing. But how does the term relate to complex B2B … [Read more...] about Crafting Compelling, Customer-Specific, Value Propositions
The Sales Manager’s Competitive Edge – Why Coaching Matters in Complex B2B Sales
In the high-pressure world of complex B2B sales, frontline sales managers often find themselves pulled in multiple directions - hitting targets, … [Read more...] about The Sales Manager’s Competitive Edge – Why Coaching Matters in Complex B2B Sales
4 key B2B sales questions: Why Change, Why Now, Why You, Why Trust?
Your company is facing an increasingly strong competitor - yet you won’t find them listed in any Google search of the key players in your marketplace. … [Read more...] about 4 key B2B sales questions: Why Change, Why Now, Why You, Why Trust?
Making a Career of Sales
As many readers of this blog will surely agree, there is no doubt that sales can be an excellent and satisfying career, and I thought you might … [Read more...] about Making a Career of Sales
Sales Forecasting Essentials – get your definitions right
There’s nothing more frustrating for a sales leader, a CEO or a Board of Directors than a continued inability to come up with a revenue forecast that … [Read more...] about Sales Forecasting Essentials – get your definitions right
Yes, confidence matters when selling – but not where you might think
Confidence. It's a quality most of us associate with successful salespeople. A confident presence, a persuasive tone, a strong grasp of the product - … [Read more...] about Yes, confidence matters when selling – but not where you might think
