Bob Apollo

This article was first published in issue 7.3 of the International Journal of Sales Transformation, and I'm very pleased to be able to share it … [Read more...] about Establishing the foundations of a coaching culture

One of the most illuminating elements of Objective Management Group’s sales evaluation methodology is the way in which it explores and exposes each … [Read more...] about Is it time to stop allowing the Covid excuse?

For my latest article for Top Sales Magazine, I’ve decided to explore the power of three whys and a who... When it comes to complex B2B buying … [Read more...] about Are your salespeople three whys men (and women)?

One of the key things that separates great salespeople from the rest is their commitment to rigorously qualifying every potential opportunity. They … [Read more...] about Latest webinar: the essentials of sales opportunity qualification

You’d hope, wouldn’t you, that most salespeople understand what their prospective customers want to buy. You’d expect, wouldn’t you, that your … [Read more...] about Why your customers want to buy is as important as what they want to buy

I recently participated in a fascinating panel discussion facilitated by Jonathan Farrington of Top Sales World on “Identifying the New Post-Covid … [Read more...] about The future of B2B selling is collaborative