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Bob Apollo

Crafting Compelling, Customer-Specific, Value Propositions

Bob Apollo - 8 May 2025

I imagine most of us have probably heard the term “value proposition”. It’s widely used in B2C marketing. But how does the term relate to complex B2B … [Read more...] about Crafting Compelling, Customer-Specific, Value Propositions

The Sales Manager’s Competitive Edge – Why Coaching Matters in Complex B2B Sales

Bob Apollo - 6 May 2025

In the high-pressure world of complex B2B sales, frontline sales managers often find themselves pulled in multiple directions - hitting targets, … [Read more...] about The Sales Manager’s Competitive Edge – Why Coaching Matters in Complex B2B Sales

4 key B2B sales questions: Why Change, Why Now, Why You, Why Trust?

Bob Apollo - 1 May 2025

Your company is facing an increasingly strong competitor - yet you won’t find them listed in any Google search of the key players in your marketplace. … [Read more...] about 4 key B2B sales questions: Why Change, Why Now, Why You, Why Trust?

Making a Career of Sales

Bob Apollo - 15 April 2025

As many readers of this blog will surely agree, there is no doubt that sales can be an excellent and satisfying career, and I thought you might … [Read more...] about Making a Career of Sales

Sales Forecasting Essentials – get your definitions right

Bob Apollo - 28 March 2025

There’s nothing more frustrating for a sales leader, a CEO or a Board of Directors than a continued inability to come up with a revenue forecast that … [Read more...] about Sales Forecasting Essentials – get your definitions right

Yes, confidence matters when selling – but not where you might think

Bob Apollo - 26 March 2025

Confidence. It's a quality most of us associate with successful salespeople. A confident presence, a persuasive tone, a strong grasp of the product - … [Read more...] about Yes, confidence matters when selling – but not where you might think

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