Keeping your sales pipeline flowing

I recently ran a webinar with Paul Everett of The Marketing Practice – one of the UK’s most respected B2B marketing agencies, and with a growing international footprint.
We decided to address one of today’s most pressing questions: how can B2B sales organisations keep their pipelines flowing in today’s challenging economic environment?
I know that it’s a subject that has been close to the top of the thoughts of many B2B CEOs and sales leaders, and the first thing to say is that there are no miracle cures.
There are, however, a handful of best practices and perspectives that in any times, and in these times in particular, can help to focus our attention onto the best way to maintain sales momentum…
What is your customer’s minimum viable problem?
It starts, of course, by focusing our energies on the problems that are most worth fixing – and most likely to