Companies around the world are collectively spending billions of dollars/pounds/euros each year on sales training and technology, yet all the evidence is that sales effectiveness keeps declining, year after year after year. Why?
I believe it’s because far too many sales organisations are operating on deadly untested assumptions that deny the essential human nature of their sales teams and their buyers.
I wanted to draw your attention to an insightful new book by my good friend George Brontén, CEO of Membrain, and award-winning blogger. In Stop Killing Deals, George peels away the limiting beliefs that plague most sales organisations and offers practical remedies for achieving sustainable, scalable world-class sales performance.
George debunks the idea that technology by itself can ever offer either a quick fix or a lasting solution to our current sales effectiveness challenges.
Instead, his book focuses on a human-centred way of building and maintaining world-class sales organisations
