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Bob Apollo

How does your CRM manage different opportunity types?

Bob Apollo - 2 July 2019

Why do so many CRM implementations behave as if every sales opportunity was created equal? If your organisation is involved in B2B or transactional … [Read more...] about How does your CRM manage different opportunity types?

Video: 3 Key Sales Questions Every CEO Should be Able to Answer

Bob Apollo - 27 June 2019

George Brontén of Membrain is one of the smartest people I know when it comes to the latest trends affecting complex B2B sales. His team have … [Read more...] about Video: 3 Key Sales Questions Every CEO Should be Able to Answer

Video: Key Challenges Facing B2B Sales People

Bob Apollo - 25 June 2019

I had the chance to work with The Marketing Practice at a recent event at Worcester College Oxford and one of the by-products was the opportunity to … [Read more...] about Video: Key Challenges Facing B2B Sales People

The Foundations of Sales Effectiveness

Bob Apollo - 20 June 2019

I recently recorded a second wide-ranging podcast on the foundations of sales effectiveness with Michael Webb of Sales Performance Consultants … [Read more...] about The Foundations of Sales Effectiveness

Up-front agreements: the key to having productive customer conversations

Bob Apollo - 18 June 2019

Business executives often report that they look back on the initial conversations they have with sales people and regard them as a frustrating waste … [Read more...] about Up-front agreements: the key to having productive customer conversations

Stop striving for sales perfection!

Bob Apollo - 10 June 2019

Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine that we could ever … [Read more...] about Stop striving for sales perfection!

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