• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Stop striving for sales perfection!

Bob Apollo - 10 June 2019

Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine that we could ever execute a completely “perfect” sale.
Unlike a typical manufacturing environment, which seeks to produce highly replicable solutions with standardised raw materials, rigidly defined process stages and accurately measurable quality inspection criteria, many aspects of a complex sale are unfortunately either unknowable or uncontrollable.
This is particularly true if we are selling to a new customer for the first time, or if our customer is making an unfamiliar purchase. The complexities are further amplified if there are multiple stakeholders involved in the decision-making process (as there almost inevitably are).
But if perfection is unattainable, what can we do to systematically improve outcomes? The answer lies in a simple concept: we must systematically identify and eliminate the avoidable sources of error that bedevil any complex sales environment…
Atul Gawande, in his

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative