George Brontén of Membrain is one of the smartest people I know when it comes to the latest trends affecting complex B2B sales. His team have developed a next-generation approach to CRM that tackles the challenges and constraints that are causing more than 50% of B2B sales people to miss their quota targets.
I recently recorded a short video interview with George that covers 3 key sales questions that every CEO should be able to answer:
How can I be sure that I know what’s really going on in our pipeline?
How can I assess the true leadership potential of my head of sales?
How can I spot the little white sales lies that sales people tell?
You can watch the full video (it’s under 3 minutes) by clicking on the link below. Be sure to let me know what you think…
Can you
