Words, Walls, Wins

For readers who appreciate the underlying sales and presentation “Words Matter” theme of this blog, it is impossible not to note the power of language in today’s news. In this case, “Wall” and “Border Security” are so loaded with different meanings for different constituencies that they threaten a major government shutdown.  This is a dramatic reminder that the words you use when you sell and present to prospects and clients really matter as well.
In the News
Everyone wants to control illegal immigration. President Trump speaks to a base
that wants a long “wall” to do it.  Democrats speak to their followers and call  for “border security.”  A “wall” carries certain associations with it that are anathema to Democrats.  But, does “border security” necessarily mean no “wall?” Will Democrats accept some type of “wall” in their agreement? Will Trump’s base accept “border security” if it has a “smart wall?”
Stay tuned. We’ll know on Friday