Is this really the question you should be asking yourself? You might have an issue closing more sales but is that really the right question you should be asking? The tendency with this question is to only look at your closing techniques and how you can strengthen them. The answer lies not in your closing techniques but actually in how you prospect and who you prospect.
Video: Why Am I Not Closing More Sales:
You can’t sell a customer something they don’t want or do have not have a need for, yet this is what you’re doing when you have the wrong prospect. If you fail to have a clear ICP (ideal customer profile), you will chase the wrong person. This is why I say that you can’t take a Walmart shopper and make them a Nordstrom customer; it’s just not going to happen. Both are great retailers; but they appeal to completely different types