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Who is the “Decision Maker”? 3 common sales mistakes and how to solve them

George Brontén - 15 August 2018

Most salespeople don’t really know what a buying decision maker is, even though they think they do. This fact is an often unidentified cause of painful late-game losses. These salespeople may think the decision maker is the executive, or the budget holder, or whoever is in charge of procurement.

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