We are delighted to announce Top Sales World’s Top 50 Sales Books for 2020. It has been another bumper year so far and the quality of writing has been very high, but our selections are not simply restricted to the past 12 months.
It is important to stress – as we always do – we are not suggesting that these are the best 50 books on sales and selling that have ever been published, because no such list exists. However, we are confirming that these are our favorite 50.
Serve, Lead, Succeed!: How Servant Leaders Are Reaching Breakthrough Sales by Max Cates
SERVE, LEAD, SUCCEED! is a how-to book for successful sales management, showing how servant leaders across the nation have transformed their sales teams from mediocre to exemplary. It includes real-life sales stories as well as research illustrating the effectiveness of...
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Shift!: Harness The Trigger Events That Turn Prospects Into Customers by Craig Elias & Tibor Shanto
There is a silver bullet in sales its called timing when you get to highly motivated decision makers at EXACTLY the right time: after they experience a Trigger Event BUT before they call your competition. When you have the right...
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Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling by Art Sobczak
Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it′s also one of the most dreaded for the salesperson and the recipient. Smart Calling has the solution: Art...
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Stop Killing Deals by George Brontén
Why do so many companies struggle with sales? Organizations spend billions of dollars on sales training and tools, yet sales effectiveness is on the decline. This book unmasks three deadly assumptions that kill deals and harm sales organizations, then presents...
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Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by James M. Kouzes, Barry Z. Posner & Deb Calvert
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value...
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Succeed Without Selling: The More You Think About Selling, the Less You Will Sell by Diane Helbig
Being successful at sales has nothing to do with “selling”. The best salespeople are the ones who are curious, not closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes...
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The 21st Century Ride-Along: How Sales Leaders Can Develop Their Sales Teams In Real-Time Sales Calls – Kindle Edition by Antonio Garrido
Developing and coaching the sales team by sitting in on their sales calls is one of the best ROI opportunities open to any organization, large or small. This book shows managers how to use these “ride-along” sessions—whether in-person or digital—to...
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The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty by Shep Hyken
Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient! Whether you're trying to out-service a competitor or disrupt an entire industry, creating less friction...
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The Future of the Sales Profession: How to survive the big cull and become one of your industry’s most sought after B2B sales professionals by Graham Hawkins
B2B sales is harder than ever before. Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you...
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The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone by Matthew Pollard with Derek Lewis
Sales is a skill anyone can learn and master--and introverts are especially good at it once they learn how to leverage their natural strengths.Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections....
