We are delighted to announce Top Sales World’s Top 50 Sales Books for 2020. It has been another bumper year so far and the quality of writing has been very high, but our selections are not simply restricted to the past 12 months.
It is important to stress – as we always do – we are not suggesting that these are the best 50 books on sales and selling that have ever been published, because no such list exists. However, we are confirming that these are our favorite 50.

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance by Jason Jordan and Michelle Vazzan
Cracking the Sales Management Code is a ground-breaking book for sales managers and executives who want greater control over sales performance. Based on new research into how world-class sales forces measure and manage their sellers, it provides a best practice approach...
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Do You Mean Business? Technical/Non-Technical Collaboration, Business Development and You by Babette Ten Haken
In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how to: Liberate yourself from the status quo of discipline-driven mindsets Develop the...
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Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino
Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they...
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Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams by Colleen Stanley
Develop the critical soft skills required for high-performance sales… Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the...
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Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova
Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled...
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Insight Selling: Surprising Research on What Sales Winners Do Differently by Mike Schultz and John Doerr
What do winners of major sales do differently than the sellers who almost win, but who ultimately come in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied...
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Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty by Ali Cudby
Land your next customer with total confidence you’ll keep them for the long-term. Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for...
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Making Channel Sales Work: Ten Tools to Create a World-Class Third-Party Selling Program by Marcus Cauchi & David Davies
A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers. Create a World-Class ¬Third-Party Selling Program! Channel sales is selling that takes place...
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Megadeals by Johan Aberg & Christopher Engman
In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world's biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base - or...
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Nonstop Sales Boom: Powerful Strategies to Drive Consistent Growth Year After Year by Colleen Francis
Do your company's sales results lurch between highs and lows - with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable. Nonstop Sales Boom explains how...