The near Herculean effort by many companies to arm their sales teams to conduct business 100% virtually should be applauded. When in recent history have so many sales organizations been restructured so quickly?!
The missing piece in virtual sales training
Sales teams are rapidly being trained to adopt new tools, platforms, and messaging to succeed in a virtual world. Yet there is one missing piece in virtual sales training vital to success in which sellers have been left woefully on their own to figure out, and that is this: how do they communicate and connect successfully on-camera?
I hear sales leaders say things like, “it just takes practice” when it comes to using the camera effectively. Yet we all know that familiarity doesn’t automatically lead to expertise. Practice the wrong things over and over and you’ve simply reinforced bad habits.
Talking and listening on-camera are not natural skills. The thousands of awkward, uncomfortable and