The Crucial Step Missing from Most Sales Training Programs

Most companies don’t understand that crappy customer service is really a sales issue.  When a company’s customer service is thoughtful, helpful, kind and thorough, that great customer service actually serves the sales organization.  It becomes easier for salespeople to renew accounts, cross-sell, up-sell and succeed.  When a company’s customer service sucks, it has the opposite effect, creating objections, resistance, disdain and animosity.