Sell Like the CEO of Your Book of Business

A New Video for The Modern Seller
Welcome back to the new Modern Seller video series. Each week, I’m sharing strategies that you can put into practice as either a sales professional or sales leader. The series is a great companion to the book, The Modern Seller, which is available on Amazon and Audible.
In previous videos, I covered sales agility. For this next set, I’m covering how modern sellers are entrepreneurial.
You see, modern sellers don’t see themselves as just employees. They see themselves as the founders and CEOs of their own book of business or territory. That’s an entirely different level of ownership. I like to think of it as the mindset of leading a start-up.
Entrepreneurs have the ability to envision, build, and scale a successful venture. Those same skills are critical to selling in today’s business climate.
In this video, I share two strategies that can help sales professionals and sales