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Amy Franko

Does Your Sales Commission Incent the Right Behaviors?

Amy Franko - 5 June 2026

Your sales commission philosophy and sales commission structure are key tools to create both a healthy sales culture and a profitable organization. … [Read more...] about Does Your Sales Commission Incent the Right Behaviors?

Guest Article: The Client Relationship Is Your Greatest Growth Asset — Or Your Greatest Risk

Amy Franko - 22 May 2026

If You Don’t Expand the Client Relationship, Your Competitor Will ****** Many CPA and advisory firms believe growth will come primarily from new … [Read more...] about Guest Article: The Client Relationship Is Your Greatest Growth Asset — Or Your Greatest Risk

Sales Strategy: Trusted Introductions Can Maximize Sales Growth

Amy Franko - 20 May 2026

Trusted introductions in sales don’t just make accessing decision-makers easier—they boost your credibility as a seller and improve your odds of … [Read more...] about Sales Strategy: Trusted Introductions Can Maximize Sales Growth

Guest Article: The Hidden Cost of “Wait and See” Decisions

Amy Franko - 9 May 2026

How can today’s leaders think and act differently to avoid the curse of “wait and see?” ****** As former board chair of Girl Scouts of Ohio’s … [Read more...] about Guest Article: The Hidden Cost of “Wait and See” Decisions

Stale Playbooks Aren’t Driving Growth in Professional Services Firms

Amy Franko - 27 April 2026

How Chief Growth Officers Can Think Differently and Win More Opportunities. The sales playbook is as old as time. On paper, playbooks make sense: they … [Read more...] about Stale Playbooks Aren’t Driving Growth in Professional Services Firms

Client Experience Quietly Makes or Breaks Growth for Professional Services Firms

Amy Franko - 13 April 2026

I have a keynote speech this summer and I’m providing copies of The Modern Seller for the event. Because it’s a few months out, I ordered the books … [Read more...] about Client Experience Quietly Makes or Breaks Growth for Professional Services Firms

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