Sales Scrum Podcast Episode #18 – Guest Darryl Praill

Sales Scrum Podcast Episode #18 – Guest Darryl Praill
This week we have a We The North edition of The Scrum, we welcome Darryl Praill, Chief Marketing Officer at VanillaSoft. Darryl will guide us through a tour of the “fundamental pillars” of running Inside Sales and Engagement practices! To what extent do CRMs and Marketing Automation tools help in achieving the results? Darryl hits the issue head-on and shares best practices that include data, defined sales engagement processes, analytics, and shared metrics, non-stop product and market training, sales coaching and mentoring, personal accountability, and mutual respect and collaboration.
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